The Community for
Responsible Tourism
Founders & Changemakers

Join us

Building a Better Future
Shouldn't Be a Solo Mission

You have a powerful vision to make travel a force for good. But turning that vision into reality is often a complex, isolated journey. Founders and destination leaders in responsible tourism consistently face the same critical hurdles.

Reaching Your Clients

Struggling to cut through the noise in a crowded market and connect with travelers who genuinely value sustainability.

Proving Credibility

Demonstrating authenticity and impact without the right tools or language, all while trying to avoid greenwashing.

Measuring Impact

Impact measurement is complex. You need better systems to track progress and tell your story with confidence.

Innovating with Less

Juggling multiple roles with limited time and resources makes it difficult to access the partners or knowledge you need.

That’s Why Better Routes Collective Exists

We are a community of peers who know the challenges first-hand, and who believe that the best solutions emerge when ideas and experiences are shared.

BRC was created to bring founders and destination leaders into one supportive, active network.

All of our collaboration, events, and resources live inside our private, dedicated community hub.

  • Connection with like-minded professionals
  • Support to navigate obstacles
  • Collaboration that sparks new projects
  • Professional growth and shared insights
Join BRC

Inside the Community

Life in Better Routes Collective is vibrant and focused on progress. Our private Discord community is where members connect, share knowledge, and collaborate. It’s designed to be a living guide for navigating the challenges and opportunities in this space.

  • Business Development, client acquisition, and pricing.
  • Credibility, certification, and avoiding greenwashing.
  • Marketing, content creation, and lead generation.
  • Strategy, impact measurement, and regenerative practices.
  • Tech & Innovation, including AI and automation.
  • Monthly Community Meetings to share progress and align.
  • Exclusive Workshops based on community interest and input.
  • Coworking Sessions for focused, collaborative work.
  • Trend Reports & Industry News shared by members.
  • Educational Content, guides, and valuable articles.
  • Job & Collaboration Opportunities posted in dedicated channels.
  • Client Referrals & Services based on ethical, proven expertise.
Join BRC

Hear From Your Peers in the Collective

Our members are the heart of BRC. They are founders, freelancers, and destination leaders turning talk into genuine action.

“As a freelancer, it can be a struggle to find and connect with your tribe. BRC is the antidote. Our community turns talk into genuine action and progress.”
Jamie Burr
Co-Founder, BRC
“Building genuine connections gets you invited into projects, referrals or just the knowledge or energy you need for your next step.”
Samantha Smits
Co-Founder, BRC
“Some of my best opportunities have come from genuine relationships rooted in shared values. A conversation with another BRC member led to facilitating multiple workshops for their travel community.”
Sarah O. Vidal
Founder, Cultured Creative
“It’s a game changer to be able to connect with other founders so we have a better chance of taking good ideas and turning them into real-world solutions that can make a real impact.”
Charles Odom
Founder, Painted Circle

How we drive real-world impact together

Better Routes Collective provides a framework for members to combine their skills and expertise to create comprehensive, impactful projects.

We foster trust, integrity, and shared purpose, all united by our commitment to sustainable tourism.

Beyond simple networking, our community helps members find clients and generate leads.

Our pledge ensures ethical referrals based on proven expertise, track record, and alignment with our core values.

Post project ideas in our dedicated channel to find peers to work with.

The true power of the collective lies in our ability to co-create solutions. We bring together different types of professionals to tackle complex challenges, leading to holistic projects that benefit people, the planet, and local prosperity.

For example: A coach and a certification specialist team up to help a tourism business define a clear sustainable strategy and achieve a recognized industry certification.

A marketplace founder and a destination manager collaborate to showcase the newly certified business as part of a larger, collective effort to position the destination as a leader in responsible tourism.

Let’s Build Better Routes Together

Your work matters for the future of sustainable tourism. Strengthen your impact and be part of our community of sustainability-focused founders. By joining, you’ll find:

  • Peers who understand your challenges and share your values.
  • A safe space to exchange ideas, test new approaches, and grow.
  • Opportunities to collaborate on projects with real-world impact.
  • Motivation and accountability to keep moving forward.

Joining is a Simple Two-Step Process:

1. Submit Your Application

Fill out the short form below to tell us about your work in sustainable travel and what you hope to contribute.

2. Community Review

Our team reviews applications weekly to ensure alignment with the collective’s values. We will be in touch within 5 business days.

BRC Application Form
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